With the goal of appreciation and education about Welsh settlement in Malad Valley, the Welsh Society was formed in 2004. Malad is a natural location for a Welsh festival as it has the largest per capita concentration of persons of Welsh ancestry outside Wales itself. The Welsh Society has the following goals: Increase awareness of and pride in the Welsh cultural heritage of Malad. Promote the music, poetry, story telling, history, folk arts and crafts, and games of Welsh heritage. Bring the citizens of Oneida County–past and present — together in a celebration of its heritage. Build a legacy for future generations before the ties to the past are lost.